Give each screen one primary action

Why this rule exists

A screen that offers three equally weighted buttons has made a decision the user now has to make instead. Every choice you present is a small tax on attention, a fork the user must stop and resolve, and when several options look equally important the pause becomes real hesitation. Naming a single primary action, the one thing you most want them to do here, and giving it visual priority does most of the deciding in advance. The secondary paths still exist; they just wait quietly, styled as what they are. This is not about manipulating the user toward your goal. It is about answering, clearly, the question every screen raises: of all the things I could do, what is the obvious next step. Confidence in an interface comes from that clarity, and confusion comes from its absence.